Router-in-a-Box

Business Scenario :A rapidly growing company purchases a new retail establishment with dissimilar telecommunications systems and processes in place. With every new acquisition and store opening, the logistics and expense of standardizing data transmission operations are daunting, since hundreds of retail stores already exist, and each additional location carries its own unique system that has to be converted to the corporate standard. The expanding enterprise needs a solution that can absorb new locations without pain by using a system that is cost effective, that is deployable quickly and that is easily implemented on-site at the retail store.

Solution Overview : The solution offered by USAT would allow almost instantaneous conversion of communications at new locations to the corporate telecommunications network standard, thus circumventing the delays inherent with establishing traditional telecom connections, such as waiting on the installation of new hardwired circuits. USAT’s solution is achieved by bundling Airlink Raven Network Devices with the corporate standard perimeter router model and required accessories. This bundle can be pre-configured prior to deployment, and can be shipped from location to location with no lost infrastructure investment. This solution is best applied when data transmission needs are comparatively low (roughly 4Mb per store, per day.)

Solution Specifics

Utilization of an Airlink Raven modem attached to a perimeter router provides a 56kbps data path in the event of a primary connectivity circuit loss; or in the case of no land line infrastructure availability. Performance of this PCS Network device averages 56kbps, with the ability to burst to 144kbps. Reliability of this solution is strengthened by providing a disparate wireless link to the outside world, with no land line involved.

Required Components and Configuration

Solution requirements include an entry level router with an available synchronous port (via appropriate WIC), appropriate cabling, and sufficient Vision network coverage. Coverage characteristics can be improved through the use of an external antenna, and this is especially valuable when the fixed point is within the center of a building or within the basement floors of a large facility. Automated switchover to the backup vision connection depends upon the specific router in place, as well as the IOS level and hardware specifics. Engineering discussions should be utilized to identify all required components.

Related Needs

Only a few components must be configured to support this solution. Vision network coverage is required, along with an active vision account on the Airlink Raven. Synchronous cabling to an appropriate WIC and ac power are also necessary. No further supportive hardware is needed, and device support and administration of the Raven can be done via its own remote configuration capabilities.

Value Proposition

Through the use of this inexpensive solution, the enterprise speeds deployment of connectivity since there is no lengthy process to have land line circuits provisioned. Additional value accrues from the disparate connection method, since there are no wires in the ground to damage. Typical multi-provider internet solutions still suffer from running in the same conduit or trench, which creates a scenario in which one backhoe can take down the traditional primary and backup circuits. Also, if necessary to move the data center, no investment is lost: since this solution does not rely on fixed assets, immediate placement in a different location is both possible and financially sound.

Vertical Market Positioning

Obvious benefits exist for this solution in any application where service is provided via 56kbps frame circuits, or when mobility is required. Typical installation verticals are for kiosk and fixed building retail, airport and mall concessions, remote facilities, or commercial establishments that require only small internet circuits to facilitate business needs. Additional applications are in the arenas of hospitality and events, where temporary internet connectivity is needed for only short periods of time.